In 2016, Google made $79.38 billion in income from advertising. That number tells me that not only are a lots of individuals utilizing Google AdWords, but likewise that Google AdWords is extremely reliable.
Adwords is not an excellent choice for every small company. If nobody is searching on Google for your services or products, then it would not be a good choice. You can easily discover this out by using Google’s Keyword Tool to see inspect the search volume for keywords associated with your organisation.
For a lot of organisations their potential clients are searching on Google, which makes AdWords a fantastic way to market your items and services.
Presuming that if you’re still reading this you understand that people are searching for your company online, here are 7 reasons why you must start using Google AdWords for your small business.
1. There’s No Minimum Investment
This is a huge positive for small businesses who are typically running with a restricted budget plan. And truthfully, even if you have a big marketing budget you more than likely don’t wish to risk a great deal of money up front to check out a new marketing channel.
With Google AdWords, there is no minimum investment or month-to-month advertisement spend, which implies there’s much less of a threat when compared to other marketing choices with bigger up front costs.
Some keywords cost more than others, however if you’re practical with your spending plan and with the marketplace you’re completing in, Google AdWords is a terrific option.
2. You Only Pay For Results
Not only is Google AdWords budget friendly, however you also just pay when you get results. With “pay-per-click” advertising you’re doing just that- paying each time someone clicks on your advertisement.
If your campaign is established properly, including pertinent keywords and unfavorable keywords, then the clicks you’ll pay for will be excellent prospects for your company.
Plus, remarketing in Google AdWords helps you to target people who have clicked on your ad in the past, but have not converted. This assists to you follow up and remain top-of-mind with potential customers.
3. Google Ads Show Up at the Perfect Time
When somebody puts in the time to search in Google, they are generally searching for something at that exact minute. This provides businesses an amazing opportunity to get in front of prospects at the exact minute they are making a purchasing choice.
Prior to digital marketing was popular, businesses utilized to market in the Yellowpages under a classification carefully associated to their business so that their advertisement would be in front of prospects who were looking for a particular service or product.
Google AdWords is essentially the Yellowpages of digital marketing, however it’s even much better because you can pick to promote for any keyword you believe your prospective clients will browse when they’re wanting to purchase your product and services.
4. Google Ads Show Up in the Perfect Place
Timing is very essential however won’t assist if your advertisements aren’t being shown to the customers in your area.
Google AdWords permits you to pick geographical targeting that will guarantee your advertisements are only displayed to prospects in your market. If you’re a local service, this indicates you can choose the mileage radius that clients will generally visit your business from.
For instance, if you’re a dental expert and you’ve discovered that the majority of your clients live within a 15-mile radius of your office, you can pick to just market to individuals who live within that radius, ensuring that potential customers remain in the best place to turn into clients.
5. AdWords Engages Your Target Customers
Video content is an incredibly effective kind of content marketing. In fact, 64% of users are most likely to purchase a product online after seeing a video and YouTube reports nearly 100% growth every year.
You might be asking yourself, “what does that pertain to Google AdWords?”
YouTube advertising is managed through Google AdWords. That suggests utilizing AdWords supplies organisations with the opportunity to get their advertisements on YouTube videos that relate to your service or product. With over 4.9 billion videos being watched on YouTube every day, this offers a valuable chance for companies using AdWords.
6. Google AdWords Helps Guide Your SEO Strategy
Search Engine Optimization (SEO) is a great investment since if your website is on page one, you don’t have to spend for the clicks to your website. SEO can take months, or even years, to get your business to rank on the very first page of Google and needs consistent effort to keep it there.
With Google AdWords, you can possibly get your website noticeable on page 1 of Google within hours, however naturally, you have to spend for each click.
The crucial takeaway is Google AdWords provides you the ability to evaluate different keywords and see if they drive sales for your business. You can utilize this info to notify your SEO strategy and make certain your investing your budget plan on keywords that will in fact produce sales as soon as your site is ranking.
7. Integrated ROI Tracking
There’s no point in investing in marketing if you do not understand if it’s working. With Google AdWords, that will never ever be an issue.
AdWords has built-in abilities that both track and report on your return on investment (ROI). The setup is relatively easy to complete by yourself, or a web developer can quickly set your account up correctly.
When setup is total, you’re able to track webform submissions, e-commerce sales, phone calls, and even offline sales that were closed through call or face to face.
Plus, the reports will reveal you precisely which keywords and ads are driving one of the most sales, enabling you to designate your spending plan appropriately and optimize your ROI.
Google AdWords is an extremely effective tool for advertising your organisation. If you pay attention to setup, tracking, and managing your account, it can supply an outstanding ROI and create sales for your business. Alternatively, you can hire a Google partner South Africa and get it done right from the get-go.